With a white label, you are legally permitted to place your brand name on a product that has been produced by someone else. It is used throughout various different industries, from Tesco value brands such as cereal and bread to business marketing.
There are many advantages to white labeling, these include:
Saves you time and money – With a white label, there is no need to create a product from scratch and risk making mistakes which would cost you money and time. Companies offering white labeling for their products have already completed the development process, which means you can start with a finished product rather than take the time to develop it yourself.
Set your own price points – As the product is white labelled you are free to set your own price points when selling to your customers. White label products often have extremely large profit margins. White labeling is a great opportunity to add an additional revenue stream to an existing company, or, to start a company from the ground up.
Personalize your product to fit your needs – With a white labeled product, you can customize and personalize your product to fit the needs of you and your customers.
Increases loyalty with clients – When a customer buys and sees your name on a white labeled brand they will associate the experience they had with the product with your name and business. Your clients are also more likely to recommend your product to others.
Tailored Packaging – The packaging and labels are tailored to meet the private label owner’s specifications, including product name, description, company’s logo and contact information.